The site map should contain important pages

Important pages in the site must not be left behind, if the visitor opens the sitemap, may also look at the required page, if the important page is not displayed in the sitemap, this means that the visitor may not find the information they need。Then visitors will be less favorable to the website。

Second, the map needs to contain the main link to the website

For a slightly larger site, an HTML version of the site map can not list all the page links out, you can take two approaches。One way is to list only the main parts of the site;Another method is to divide the sitemap into multiple files, with the main sitemap listing links to the secondary sitemap, which in turn lists links to some of the Web pages。Add multiple HTML sitemap pages together, and you can list most of the page links。

Third, make sure that all the links to the site map are correct and valid

If the link appearing in the site map is a dead link or non-standard link, the impact on the search engine is very bad。If there are fewer links, you can click to check the effectiveness of the link, if there are more links, you can use link tools to detect, such as: webmaster tool_sitemap sitemap free generation tool。

4. You can write sitemap into Robots.txt file

When a search engine spider comes in to crawl a web page, the first thing it visits is a robot.txt file, while placing sitemap in robots.txt file, the spider will access the site map earlier and faster, which greatly improves the crawling efficiency of the spider。(provided no link to the site map is submitted to search engines)

Five, the map layout is beautiful and simple

html map is for the user to see, although the html map in the site of the inconspicuous position, but must not ignore such details, if the site map classification is vague, users can not find what they want to see, it may jump out。If the categories are too mixed, it will also affect the user experience。Generally speaking, the main sections, as well as some of the deeper but valuable pages of the directory can be displayed。

Six, the use of maps to do long-tail keywords

Although html is primarily used as a guide for users，Since facing the user，To meet the needs of users，At this point, another feature of html map comes out，It is the display of keywords，First to find those users are more concerned about the keywords or long tail words，Use the map as a guide，Present content directly to users，Maybe there's something the user wants to know that triggers a click，Thus providing additional value to the website。Of course, these keywords should be placed in a secondary position, and do not affect the display of the main content of the map。